{"title":"PREMIUM STRAPS","description":"","products":[{"product_id":"badalassi-carlo-pueblo","title":"Badalassi Carlo Pueblo","description":"\u003cp\u003e\u003cstrong\u003ePREMIUM ITALY LEATHER\u003c\/strong\u003e\u003cbr\u003ePueblo leather from Badalassi Carlo Pueblo in Tuscany using the Pelle Conciata al Vegetale in Toscana method.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCLASSIC DESIGN \u0026amp; SLIM FIT CUTTING\u003c\/strong\u003e\u003cbr\u003eThis watch strap boasts a classic and luxurious design, perfect for formal events or daily wear, showcasing timeless elegance and versatility. At HMS, we present our slim-cutting watch strap, meticulously crafted to embody refined sophistication. The strap features a straight cut at the lugs, ensuring a precise and secure fit to the watch case. A pronounced taper from the lug width to the buckle width—creates a slender, graceful silhouette that enhances the elegance of any dress watch.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHE ENCHANTMENT OF LEATHER\u003c\/strong\u003e\u003cbr\u003eThe HMS watch strap is crafted using the finest leather sourced from renowned tanneries.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHE ART AND ALLURE OF HMS WATCH STRAP DESIGN\u003c\/strong\u003e\u003cbr\u003eAt HMS, every watch strap is more than an accessory — it’s a study in proportion, precision, and artistry. Meticulously handcrafted from premium leathers, each design reflects a distinct character yet shares the same devotion to balance and detail. United under the HMS philosophy, these designs embody True Nature: elegance refined, function perfected, and craftsmanship that transcends time.\u003c\/p\u003e","brand":"HMS","offers":[{"title":"20mm","offer_id":52073084289307,"sku":"HMS_PUEBLO_1","price":26.99,"currency_code":"USD","in_stock":true},{"title":"22mm","offer_id":52073084322075,"sku":"HMS_PUEBLO_2","price":26.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1018\/3960\/1947\/files\/697b3d441231cadb52e7745b_Italian_Strap_Badalassi_Carlo_Pueblo_BR_01-p-1600.png?v=1776461624"},{"product_id":"tempesti-babele","title":"Tempesti Babele","description":"\u003cp\u003e\u003cstrong\u003ePREMIUM ITALY LEATHER\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eBabele leather is produced by Tempesti in Tuscany using the traditional Pelle Conciata al Vegetale in Toscana method.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCLASSIC DESIGN \u0026amp; SLIM FIT CUTTING\u003c\/strong\u003e\u003cbr\u003eThis watch strap boasts a classic and luxurious design, perfect for formal events or daily wear, showcasing timeless elegance and versatility. At HMS, we present our slim-cutting watch strap, meticulously crafted to embody refined sophistication. The strap features a straight cut at the lugs, ensuring a precise and secure fit to the watch case. A pronounced taper from the lug width to the buckle width—creates a slender, graceful silhouette that enhances the elegance of any dress watch.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHE ENCHANTMENT OF LEATHER\u003c\/strong\u003e\u003cbr\u003eThe HMS watch strap is crafted using the finest leather sourced from renowned tanneries.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHE ART AND ALLURE OF HMS WATCH STRAP DESIGN\u003c\/strong\u003e\u003cbr\u003eAt HMS, every watch strap is more than an accessory — it’s a study in proportion, precision, and artistry. Meticulously handcrafted from premium leathers, each design reflects a distinct character yet shares the same devotion to balance and detail. United under the HMS philosophy, these designs embody True Nature: elegance refined, function perfected, and craftsmanship that transcends time.\u003c\/p\u003e","brand":"HMS","offers":[{"title":"20mm","offer_id":52082961940763,"sku":"HMS_Babele_1","price":26.99,"currency_code":"USD","in_stock":true},{"title":"22mm","offer_id":52082961973531,"sku":"HMS_Babele_2","price":26.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1018\/3960\/1947\/files\/697b3d749908399ffe25f104_ItalianStrapTempestiBabeleBK01-p-500.png?v=1776761283"},{"product_id":"conceria-orice-apollo","title":"Conceria Orice Apollo","description":"\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eAPOLLO – ORICE\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eApollo leather is produced by Orice in Tuscany, using the Pelle Conciata al Vegetale in Toscana vegetable-tanning method. Crafted from European hides, Apollo undergoes a meticulous tanning and finishing process to achieve a smooth, uniform grain with a gentle sheen. The surface is supple to the touch yet strong enough for long-term wear, making it ideal for watch straps that combine comfort with resilience. Vegetable tanning with natural plant extracts gives Apollo its depth of tone and ensures it matures beautifully over time. With use, the leather’s surface darkens subtly, developing a patina that tells the story of its wear.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCLASSIC DESIGN \u0026amp; SLIM FIT CUTTING\u003c\/strong\u003e\u003cbr\u003eThis watch strap boasts a classic and luxurious design, perfect for formal events or daily wear, showcasing timeless elegance and versatility. At HMS, we present our slim-cutting watch strap, meticulously crafted to embody refined sophistication. The strap features a straight cut at the lugs, ensuring a precise and secure fit to the watch case. A pronounced taper from the lug width to the buckle width—creates a slender, graceful silhouette that enhances the elegance of any dress watch.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHE ENCHANTMENT OF LEATHER\u003c\/strong\u003e\u003cbr\u003eThe HMS watch strap is crafted using the finest leather sourced from renowned tanneries.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHE ART AND ALLURE OF HMS WATCH STRAP DESIGN\u003c\/strong\u003e\u003cbr\u003eAt HMS, every watch strap is more than an accessory — it’s a study in proportion, precision, and artistry. Meticulously handcrafted from premium leathers, each design reflects a distinct character yet shares the same devotion to balance and detail. 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At HMS, we present our slim-cutting watch strap, meticulously crafted to embody refined sophistication. The strap features a straight cut at the lugs, ensuring a precise and secure fit to the watch case. A pronounced taper from the lug width to the buckle width—creates a slender, graceful silhouette that enhances the elegance of any dress watch.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHE ENCHANTMENT OF LEATHER\u003c\/strong\u003e\u003cbr\u003eThe HMS watch strap is crafted using the finest leather sourced from renowned tanneries.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHE ART AND ALLURE OF HMS WATCH STRAP DESIGN\u003c\/strong\u003e\u003cbr\u003eAt HMS, every watch strap is more than an accessory — it’s a study in proportion, precision, and artistry. Meticulously handcrafted from premium leathers, each design reflects a distinct character yet shares the same devotion to balance and detail. United under the HMS philosophy, these designs embody True Nature: elegance refined, function perfected, and craftsmanship that transcends time.\u003c\/p\u003e","brand":"HMS","offers":[{"title":"20mm","offer_id":52083279626523,"sku":"HMS_Buttero_1","price":26.99,"currency_code":"USD","in_stock":true},{"title":"22mm","offer_id":52083279659291,"sku":"HMS_Buttero_2","price":26.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1018\/3960\/1947\/files\/697b3d62f7995ad29801a86e_ItalianStrapConceriaWalpierButteroBR01.png?v=1776767205"},{"product_id":"conceria-la-bretagna-art-arizona","title":"Conceria La Bretagna Art. Arizona","description":"\u003cp\u003e\u003cstrong\u003e\u003cspan\u003ePREMIUM ITALY LEATHER\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eArizona leather from La Bretagne is a full-grain, vegetable-tanned leather crafted in Tuscany under the Pelle Conciata al Vegetale in Toscana tradition. Made from carefully selected hides, it is tanned with plant-based tannins that preserve the leather’s natural qualities while adding depth to its color. Arizona is known for its smooth, even surface and refined hand feel. Its understated finish makes it versatile for both classic and contemporary designs. As the leather ages, a patina develops, creating a richer, more personal look.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCLASSIC DESIGN \u0026amp; SLIM FIT CUTTING\u003c\/strong\u003e\u003cbr\u003eThis watch strap boasts a classic and luxurious design, perfect for formal events or daily wear, showcasing timeless elegance and versatility. At HMS, we present our slim-cutting watch strap, meticulously crafted to embody refined sophistication. The strap features a straight cut at the lugs, ensuring a precise and secure fit to the watch case. A pronounced taper from the lug width to the buckle width—creates a slender, graceful silhouette that enhances the elegance of any dress watch.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHE ENCHANTMENT OF LEATHER\u003c\/strong\u003e\u003cbr\u003eThe HMS watch strap is crafted using the finest leather sourced from renowned tanneries.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHE ART AND ALLURE OF HMS WATCH STRAP DESIGN\u003c\/strong\u003e\u003cbr\u003eAt HMS, every watch strap is more than an accessory — it’s a study in proportion, precision, and artistry. Meticulously handcrafted from premium leathers, each design reflects a distinct character yet shares the same devotion to balance and detail. 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Barenia is valued for its ability to age gracefully, developing a patina that enriches its color and surface over time. Its structure offers both flexibility and resilience, making it comfortable for extended wear. The oil treatment enhances its water resistance while preserving its soft hand feel. Each hide is processed with precision to ensure uniformity and quality.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCLASSIC DESIGN \u0026amp; SLIM FIT CUTTING\u003c\/strong\u003e\u003cbr\u003eThis watch strap boasts a classic and luxurious design, perfect for formal events or daily wear, showcasing timeless elegance and versatility. At HMS, we present our slim-cutting watch strap, meticulously crafted to embody refined sophistication. The strap features a straight cut at the lugs, ensuring a precise and secure fit to the watch case. A pronounced taper from the lug width to the buckle width—creates a slender, graceful silhouette that enhances the elegance of any dress watch.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHE ENCHANTMENT OF LEATHER\u003c\/strong\u003e\u003cbr\u003eThe HMS watch strap is crafted using the finest leather sourced from renowned tanneries.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHE ART AND ALLURE OF HMS WATCH STRAP DESIGN\u003c\/strong\u003e\u003cbr\u003eAt HMS, every watch strap is more than an accessory — it’s a study in proportion, precision, and artistry. Meticulously handcrafted from premium leathers, each design reflects a distinct character yet shares the same devotion to balance and detail. 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