{"title":"Featured Collection","description":null,"products":[{"product_id":"pilot-aviator-leather-watch-strap-rivets","title":"HMS Pilot Aviator Leather Watch Strap with Rivets","description":"\u003cp\u003eCrafted from top grain leather with a pilot-cut design and signature rivets, this leather watch strap brings a rugged, military-inspired edge to classic aviation styling.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eTOP GRAIN, PILOT CUT + RIVETS\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eCrafted from carefully selected top grain leather, this strap gradually softens and develops a rich natural patina with wear. The rivet detailing gives it a slightly more military, vintage-tool-watch edge.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDEVELOPS CHARACTER OVER TIME\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eLike any well-loved leather good, this strap develops its own character through daily wear. Every strap ages differently, creating a look that's entirely your own.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWHY YOU'LL LOVE IT\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eQuick-release spring bars — swap straps in seconds, no tools needed\u003c\/li\u003e\n\u003cli\u003ePremium stainless steel buckle\u003c\/li\u003e\n\u003cli\u003eHigh-grade strap lining for a soft, comfortable wear\u003c\/li\u003e\n\u003cli\u003eHigh-quality linen thread stitching\u003c\/li\u003e\n\u003cli\u003eHand-finished edge with edge-paint detailing\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003ePERFECT FOR\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003ePilot watches\u003c\/li\u003e\n\u003cli\u003eChronographs\u003c\/li\u003e\n\u003cli\u003eVintage-styled pieces\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eSIZE GUIDE\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eNot sure which size fits? Measure your wrist and match it to the lug width and suggested wrist circumference range below (when paired with a 44mm watch case). Actual fit may vary slightly depending on your watch case size. Please measure before ordering.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFor 20mm Lug Width\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eSize: M | Suggested Wrist Circumference: 15.5–19.0cm\u003c\/li\u003e\n\u003cli\u003eSize: L | Suggested Wrist Circumference: 18.0–21.5cm\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eFor 21mm Lug Width\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eSize: M | Suggested Wrist Circumference: 15.5–19.0cm\u003c\/li\u003e\n\u003cli\u003eSize: L | Suggested Wrist Circumference: 18.0–21.5cm\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eFor 22mm Lug Width\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eSize: M | Suggested Wrist Circumference: 15.5–19.0cm\u003c\/li\u003e\n\u003cli\u003eSize: L | Suggested Wrist Circumference: 17.5–21.0cm\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eLEARN MORE\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eDiscover more leather guides and watch strap knowledge in the \u003ca href=\"https:\/\/hms.watch\/pages\/resources\" target=\"_blank\" rel=\"noopener\"\u003eHMS Resources Hub\u003c\/a\u003e.\u003c\/p\u003e","brand":"HMS","offers":[{"title":"Black \/ 20mm \/ M","offer_id":52122171572507,"sku":"HMS_L38_20_M","price":20.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ 20mm \/ L","offer_id":52122171605275,"sku":"HMS_L38_L","price":20.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ 21mm \/ M","offer_id":52122171638043,"sku":null,"price":20.99,"currency_code":"USD","in_stock":false},{"title":"Black \/ 21mm \/ L","offer_id":52122171670811,"sku":"HMS_Pilot_R_Black_21_L","price":20.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ 22mm \/ M","offer_id":52122171703579,"sku":"HMS_L19","price":20.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ 22mm \/ L","offer_id":52122171736347,"sku":"HMS_L39_L","price":20.99,"currency_code":"USD","in_stock":false},{"title":"Brown \/ 20mm \/ M","offer_id":52071735722267,"sku":"HMS_L36_20_M","price":20.99,"currency_code":"USD","in_stock":true},{"title":"Brown \/ 20mm \/ L","offer_id":52098561147163,"sku":"HMS_L36_L","price":20.99,"currency_code":"USD","in_stock":true},{"title":"Brown \/ 21mm \/ M","offer_id":52098568585499,"sku":null,"price":20.99,"currency_code":"USD","in_stock":false},{"title":"Brown \/ 21mm \/ L","offer_id":52098568618267,"sku":"HMS_Pilot_R_Brown_21_L","price":20.99,"currency_code":"USD","in_stock":true},{"title":"Brown \/ 22mm \/ M","offer_id":52071735755035,"sku":"HMS_L36_22_M","price":20.99,"currency_code":"USD","in_stock":true},{"title":"Brown \/ 22mm \/ L","offer_id":52098561179931,"sku":"HMS_L37_L_2nd","price":20.99,"currency_code":"USD","in_stock":true},{"title":"Blue \/ 20mm \/ M","offer_id":52071735787803,"sku":"HMS_L36AW","price":20.99,"currency_code":"USD","in_stock":true},{"title":"Blue \/ 20mm \/ L","offer_id":52098561212699,"sku":"HMS_L56_L","price":20.99,"currency_code":"USD","in_stock":true},{"title":"Blue \/ 21mm \/ M","offer_id":52098568651035,"sku":null,"price":20.99,"currency_code":"USD","in_stock":false},{"title":"Blue \/ 21mm \/ L","offer_id":52098568683803,"sku":"HMS_Pilot_R_Blue_21_L","price":20.99,"currency_code":"USD","in_stock":true},{"title":"Blue \/ 22mm \/ M","offer_id":52071735820571,"sku":"HMS_L37AW","price":20.99,"currency_code":"USD","in_stock":true},{"title":"Blue \/ 22mm \/ L","offer_id":52098561245467,"sku":"HMS_L57_L","price":20.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1018\/3960\/1947\/files\/694433e4dede36b21df74168_StrapPilotStudsBK01.png?v=1776427463"},{"product_id":"pilot-aviator-leather-watch-strap-smooth","title":"HMS Pilot Aviator Leather Watch Strap (Smooth, No Rivets)","description":"\u003cp\u003eCrafted from top grain leather with a smooth, pilot-cut design, this leather watch strap brings classic aviation styling to a clean, versatile silhouette.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eTOP GRAIN, PILOT CUT\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eCrafted from carefully selected top grain leather, this strap gradually softens and develops a rich natural patina with wear. 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Please measure before ordering.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFor 20mm Lug Width\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eSize: M | Suggested Wrist Circumference: 15.5–19.0cm\u003c\/li\u003e\n\u003cli\u003eSize: L | Suggested Wrist Circumference: 18.0–21.5cm\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eFor 21mm Lug Width\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eSize: M | Suggested Wrist Circumference: 15.5–19.0cm\u003c\/li\u003e\n\u003cli\u003eSize: L | Suggested Wrist Circumference: 18.0–21.5cm\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eFor 22mm Lug Width\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eSize: M | Suggested Wrist Circumference: 15.5–19.0cm\u003c\/li\u003e\n\u003cli\u003eSize: L | Suggested Wrist Circumference: 17.5–21.0cm\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eLEARN MORE\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eDiscover more leather guides and watch strap knowledge in the \u003ca href=\"https:\/\/hms.watch\/pages\/resources\" target=\"_blank\" rel=\"noopener\"\u003eHMS Resources Hub\u003c\/a\u003e.\u003c\/p\u003e","brand":"HMS","offers":[{"title":"Black \/ 20mm \/ M","offer_id":52071796310299,"sku":"HMS_L34","price":20.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ 20mm \/ L","offer_id":52098694938907,"sku":"HMS_L34_L","price":20.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ 21mm \/ M","offer_id":52098694971675,"sku":null,"price":20.99,"currency_code":"USD","in_stock":false},{"title":"Black \/ 21mm \/ L","offer_id":52098695004443,"sku":"HMS_Pilot_No_R_Black_21_L","price":20.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ 22mm \/ M","offer_id":52071796343067,"sku":"HMS_L35","price":20.99,"currency_code":"USD","in_stock":false},{"title":"Black \/ 22mm \/ L","offer_id":52098695037211,"sku":"HMS_L35_L","price":20.99,"currency_code":"USD","in_stock":true},{"title":"Brown \/ 20mm \/ M","offer_id":52071796375835,"sku":"HMS_L32","price":20.99,"currency_code":"USD","in_stock":true},{"title":"Brown \/ 20mm \/ L","offer_id":52098695069979,"sku":"HMS_L32_L","price":20.99,"currency_code":"USD","in_stock":true},{"title":"Brown \/ 21mm \/ M","offer_id":52098695102747,"sku":null,"price":20.99,"currency_code":"USD","in_stock":false},{"title":"Brown \/ 21mm \/ L","offer_id":52098695135515,"sku":"HMS_Pilot_No_R_Brown_21_L","price":20.99,"currency_code":"USD","in_stock":true},{"title":"Brown \/ 22mm \/ M","offer_id":52071796408603,"sku":"HMS_L33_M","price":20.99,"currency_code":"USD","in_stock":false},{"title":"Brown \/ 22mm \/ L","offer_id":52098695168283,"sku":"HMS_L33_L","price":20.99,"currency_code":"USD","in_stock":true},{"title":"Blue \/ 20mm \/ M","offer_id":52071796441371,"sku":"HMS_L59","price":20.99,"currency_code":"USD","in_stock":true},{"title":"Blue \/ 20mm \/ L","offer_id":52098695201051,"sku":"HMS_L59_L","price":20.99,"currency_code":"USD","in_stock":true},{"title":"Blue \/ 21mm \/ M","offer_id":52098695233819,"sku":null,"price":20.99,"currency_code":"USD","in_stock":false},{"title":"Blue \/ 21mm \/ L","offer_id":52098695266587,"sku":"HMS_Pilot_No_R_Blue_21_L","price":20.99,"currency_code":"USD","in_stock":true},{"title":"Blue \/ 22mm \/ M","offer_id":52071796474139,"sku":"HMS_L58","price":20.99,"currency_code":"USD","in_stock":true},{"title":"Blue \/ 22mm \/ L","offer_id":52098695299355,"sku":"HMS_L58_L","price":20.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1018\/3960\/1947\/files\/6940f94d1efc4b0b65dd3022_Strap_Pilot_BL_01-p-1600.png?v=1776429911"},{"product_id":"pueblo-full-grain-dress-strap","title":"HMS Pueblo Full-Grain Leather Dress Watch Strap – Badalassi Carlo, Italy","description":"\u003cp\u003eCrafted from full-grain Pueblo leather by Badalassi Carlo in Tuscany, this leather dress watch strap brings traditional Italian vegetable tanning to a slim, elegant design. 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Every strap ages differently, creating a look that's entirely your own.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWHY YOU'LL LOVE IT\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eQuick-release spring bars — swap straps in seconds, no tools needed\u003c\/li\u003e\n\u003cli\u003ePremium stainless steel buckle\u003c\/li\u003e\n\u003cli\u003eHigh-grade strap lining for a soft, comfortable wear\u003c\/li\u003e\n\u003cli\u003eHigh-quality linen thread stitching\u003c\/li\u003e\n\u003cli\u003eHand-finished edge with edge-paint detailing\u003c\/li\u003e\n\u003cli\u003eVegetable-tanned full-grain Italian leather — Pelle Conciata al Vegetale in Toscana\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003ePERFECT FOR\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eVintage pieces\u003c\/li\u003e\n\u003cli\u003eField watches\u003c\/li\u003e\n\u003cli\u003ePilot watches\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eSIZE GUIDE\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eNot sure which size fits? 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Please measure before ordering.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFor 20mm Lug Width\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\u003cli\u003eSize: M | Suggested Wrist Circumference: 16.5–20.0cm\u003c\/li\u003e\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eFor 22mm Lug Width\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\u003cli\u003eSize: M | Suggested Wrist Circumference: 16.5–20.0cm\u003c\/li\u003e\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eLEARN MORE\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eDiscover more leather guides and watch strap knowledge in the \u003ca href=\"https:\/\/hms.watch\/pages\/resources\" target=\"_blank\" rel=\"noopener\"\u003eHMS Resources Hub\u003c\/a\u003e.\u003c\/p\u003e","brand":"HMS","offers":[{"title":"20mm","offer_id":52073084289307,"sku":"HMS_PUEBLO_1","price":22.49,"currency_code":"USD","in_stock":true},{"title":"22mm","offer_id":52073084322075,"sku":"HMS_PUEBLO_2","price":22.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1018\/3960\/1947\/files\/697b3d441231cadb52e7745b_Italian_Strap_Badalassi_Carlo_Pueblo_BR_01-p-1600.png?v=1776461624"},{"product_id":"babele-full-grain-dress-strap","title":"HMS Babele Full-Grain Leather Dress Watch Strap – Tempesti, Italy","description":"\u003cp\u003eCrafted from full-grain Babele leather by Tempesti in Tuscany, this leather dress watch strap brings traditional Italian vegetable tanning to a slim, elegant design. 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Cut with a pronounced taper from lug to buckle, it draws a slender, graceful line on the wrist.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAPOLLO — CONCERIA ORICE (ITALY)\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eApollo leather is produced by Orice in Tuscany from carefully selected European hides, vegetable-tanned with natural plant extracts under the Pelle Conciata al Vegetale in Toscana designation — Tuscany's protected geographical indication for traditional vegetable-tanned leather — for a smooth, uniform grain and a gentle sheen. It's supple to the touch yet strong enough for long-term wear — a balance well suited to a strap worn every day.\u003c\/p\u003e\u003cp\u003eWith use, its surface darkens subtly, developing a patina that tells the story of its wear.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDEVELOPS CHARACTER OVER TIME\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eLike a fine pair of leather boots, full-grain leather develops a unique patina through daily wear. Every strap ages differently, creating a look that's entirely your own.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWHY YOU'LL LOVE IT\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eQuick-release spring bars — swap straps in seconds, no tools needed\u003c\/li\u003e\n\u003cli\u003ePremium stainless steel buckle\u003c\/li\u003e\n\u003cli\u003eHigh-grade strap lining for a soft, comfortable wear\u003c\/li\u003e\n\u003cli\u003eHigh-quality linen thread stitching\u003c\/li\u003e\n\u003cli\u003eHand-finished edge with edge-paint detailing\u003c\/li\u003e\n\u003cli\u003eVegetable-tanned full-grain Italian leather — Pelle Conciata al Vegetale in Toscana\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003ePERFECT FOR\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDress watches\u003c\/li\u003e\n\u003cli\u003eField watches\u003c\/li\u003e\n\u003cli\u003ePilot watches\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eSIZE GUIDE\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eNot sure which size fits? Measure your wrist and match it to the lug width and suggested wrist circumference range below (when paired with a 44mm watch case). Actual fit may vary slightly depending on your watch case size. Please measure before ordering.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFor 20mm Lug Width\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\u003cli\u003eSize: M | Suggested Wrist Circumference: 16.5–20.0cm\u003c\/li\u003e\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eFor 22mm Lug Width\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\u003cli\u003eSize: M | Suggested Wrist Circumference: 16.5–20.0cm\u003c\/li\u003e\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eLEARN MORE\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eDiscover more leather guides and watch strap knowledge in the \u003ca href=\"https:\/\/hms.watch\/pages\/resources\" target=\"_blank\" rel=\"noopener\"\u003eHMS Resources Hub\u003c\/a\u003e.\u003c\/p\u003e","brand":"HMS","offers":[{"title":"20mm","offer_id":52083232702747,"sku":"HMS_OA_1","price":22.49,"currency_code":"USD","in_stock":true},{"title":"22mm","offer_id":52083232735515,"sku":"HMS_OA_2","price":22.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1018\/3960\/1947\/files\/697b3d947143659311a35698_ItalianStrapConceriaOriceApolloDE01_bbe075eb-c73c-4439-b081-87bde34f86c5.png?v=1776765589"},{"product_id":"buttero-full-grain-dress-strap","title":"HMS Buttero Full-Grain Leather Dress Watch Strap – Conceria Walpier, Italy","description":"\u003cp\u003eCrafted from full-grain Buttero leather by Conceria Walpier in Tuscany, this leather dress watch strap brings traditional Italian vegetable tanning to a slim, elegant design. Cut with a pronounced taper from lug to buckle, it draws a slender, graceful line on the wrist.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBUTTERO — CONCERIA WALPIER (ITALY)\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eButtero leather is a hallmark of Conceria Walpier, crafted in Tuscany under the Pelle Conciata al Vegetale in Toscana designation — Tuscany's protected geographical indication for traditional vegetable-tanned leather. Known for its smooth, dense grain and rich, saturated colour straight off the tannery floor, it holds its structure well while still softening gradually with wear.\u003c\/p\u003e\u003cp\u003eWith time and use, it ages into a deeper, more lived-in shade.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDEVELOPS CHARACTER OVER TIME\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eLike a fine pair of leather boots, full-grain leather develops a unique patina through daily wear. Every strap ages differently, creating a look that's entirely your own.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWHY YOU'LL LOVE IT\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eQuick-release spring bars — swap straps in seconds, no tools needed\u003c\/li\u003e\n\u003cli\u003ePremium stainless steel buckle\u003c\/li\u003e\n\u003cli\u003eHigh-grade strap lining for a soft, comfortable wear\u003c\/li\u003e\n\u003cli\u003eHigh-quality linen thread stitching\u003c\/li\u003e\n\u003cli\u003eHand-finished edge with edge-paint detailing\u003c\/li\u003e\n\u003cli\u003eVegetable-tanned full-grain Italian leather — Pelle Conciata al Vegetale in Toscana\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003ePERFECT FOR\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDress watches\u003c\/li\u003e\n\u003cli\u003eVintage pieces\u003c\/li\u003e\n\u003cli\u003eField watches\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eSIZE GUIDE\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eNot sure which size fits? Measure your wrist and match it to the lug width and suggested wrist circumference range below (when paired with a 44mm watch case). Actual fit may vary slightly depending on your watch case size. Please measure before ordering.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFor 20mm Lug Width\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\u003cli\u003eSize: M | Suggested Wrist Circumference: 16.5–20.0cm\u003c\/li\u003e\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eFor 22mm Lug Width\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\u003cli\u003eSize: M | Suggested Wrist Circumference: 16.5–20.0cm\u003c\/li\u003e\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eLEARN MORE\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eDiscover more leather guides and watch strap knowledge in the \u003ca href=\"https:\/\/hms.watch\/pages\/resources\" target=\"_blank\" rel=\"noopener\"\u003eHMS Resources Hub\u003c\/a\u003e.\u003c\/p\u003e","brand":"HMS","offers":[{"title":"20mm","offer_id":52083279626523,"sku":"HMS_Buttero_1","price":22.49,"currency_code":"USD","in_stock":true},{"title":"22mm","offer_id":52083279659291,"sku":"HMS_Buttero_2","price":22.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1018\/3960\/1947\/files\/697b3d62f7995ad29801a86e_ItalianStrapConceriaWalpierButteroBR01.png?v=1776767205"},{"product_id":"arizona-full-grain-dress-strap","title":"HMS Arizona Full-Grain Leather Dress Watch Strap – La Bretagne, Italy","description":"\u003cp\u003eCrafted from full-grain Arizona leather by La Bretagne in Tuscany, this leather dress watch strap brings traditional Italian vegetable tanning to a slim, elegant design. Cut with a pronounced taper from lug to buckle, it draws a slender, graceful line on the wrist.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eARIZONA — LA BRETAGNE (ITALY)\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eArizona leather comes from La Bretagne in Tuscany, tanned with plant-based tannins under the Pelle Conciata al Vegetale in Toscana designation — Tuscany's protected geographical indication for traditional vegetable-tanned leather. The result is a smooth, even surface with a refined hand feel — understated enough to suit both classic and contemporary designs.\u003c\/p\u003e\u003cp\u003eOver time the leather deepens in tone, developing a richer, more personal patina with wear.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDEVELOPS CHARACTER OVER TIME\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eLike a fine pair of leather boots, full-grain leather develops a unique patina through daily wear. Every strap ages differently, creating a look that's entirely your own.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWHY YOU'LL LOVE IT\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eQuick-release spring bars — swap straps in seconds, no tools needed\u003c\/li\u003e\n\u003cli\u003ePremium stainless steel buckle\u003c\/li\u003e\n\u003cli\u003eHigh-grade strap lining for a soft, comfortable wear\u003c\/li\u003e\n\u003cli\u003eHigh-quality linen thread stitching\u003c\/li\u003e\n\u003cli\u003eHand-finished edge with edge-paint detailing\u003c\/li\u003e\n\u003cli\u003eVegetable-tanned full-grain Italian leather — Pelle Conciata al Vegetale in Toscana\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003ePERFECT FOR\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDress watches\u003c\/li\u003e\n\u003cli\u003ePilot watches\u003c\/li\u003e\n\u003cli\u003eField watches\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eSIZE GUIDE\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eNot sure which size fits? Measure your wrist and match it to the lug width and suggested wrist circumference range below (when paired with a 44mm watch case). Actual fit may vary slightly depending on your watch case size. Please measure before ordering.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFor 20mm Lug Width\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\u003cli\u003eSize: M | Suggested Wrist Circumference: 16.5–20.0cm\u003c\/li\u003e\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eFor 22mm Lug Width\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\u003cli\u003eSize: M | Suggested Wrist Circumference: 16.5–20.0cm\u003c\/li\u003e\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eLEARN MORE\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eDiscover more leather guides and watch strap knowledge in the \u003ca href=\"https:\/\/hms.watch\/pages\/resources\" target=\"_blank\" rel=\"noopener\"\u003eHMS Resources Hub\u003c\/a\u003e.\u003c\/p\u003e","brand":"HMS","offers":[{"title":"20mm","offer_id":52083352469787,"sku":"HMS_CA_1","price":22.49,"currency_code":"USD","in_stock":true},{"title":"22mm","offer_id":52083352502555,"sku":"HMS_CA_2","price":22.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1018\/3960\/1947\/files\/697b3f4dd6e310a969182f77_ItalianStrapConceriaLaBretagnaArt.ArizonaDC01.png?v=1776768258"},{"product_id":"barenia-calfskin-dress-strap","title":"HMS Barenia Calfskin Leather Dress Watch Strap – HAAS, France","description":"\u003cp\u003eCrafted from Barenia calfskin by the HAAS tannery in France, this leather dress watch strap pairs a refined French chrome-and-oil tannage with a slim, elegant design. Cut with a pronounced taper from lug to buckle, it draws a slender, graceful line on the wrist.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBARENIA — HAAS TANNERY (FRANCE)\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eBarenia calfskin is produced by the HAAS tannery in France, long favoured by luxury leather goods makers. Chrome-and-vegetable combination tanned, then lightly treated with oils, it has a smooth, supple texture and a natural sheen, with the oil treatment also lending a degree of water resistance rarely found in fully vegetable-tanned leathers.\u003c\/p\u003e\u003cp\u003eStructurally flexible yet resilient, it's comfortable for extended wear and ages gracefully, enriching in colour and character over time.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDEVELOPS CHARACTER OVER TIME\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eLike a fine pair of leather boots, Barenia calfskin develops a unique patina through daily wear. Every strap ages differently, creating a look that's entirely your own.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWHY YOU'LL LOVE IT\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eQuick-release spring bars — swap straps in seconds, no tools needed\u003c\/li\u003e\n\u003cli\u003ePremium stainless steel buckle\u003c\/li\u003e\n\u003cli\u003eHigh-grade strap lining for a soft, comfortable wear\u003c\/li\u003e\n\u003cli\u003eHigh-quality linen thread stitching\u003c\/li\u003e\n\u003cli\u003eHand-finished edge with edge-paint detailing\u003c\/li\u003e\n\u003cli\u003eChrome-and-vegetable combination tanned French calfskin\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003ePERFECT FOR\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDress watches\u003c\/li\u003e\n\u003cli\u003ePilot watches\u003c\/li\u003e\n\u003cli\u003eVintage and luxury-leaning pieces\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eSIZE GUIDE\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eNot sure which size fits? Measure your wrist and match it to the lug width and suggested wrist circumference range below (when paired with a 44mm watch case). Actual fit may vary slightly depending on your watch case size. Please measure before ordering.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFor 20mm Lug Width\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\u003cli\u003eSize: M | Suggested Wrist Circumference: 16.5–20.0cm\u003c\/li\u003e\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eFor 22mm Lug Width\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\u003cli\u003eSize: M | Suggested Wrist Circumference: 16.5–20.0cm\u003c\/li\u003e\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eLEARN MORE\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eDiscover more leather guides and watch strap knowledge in the \u003ca href=\"https:\/\/hms.watch\/pages\/resources\" target=\"_blank\" rel=\"noopener\"\u003eHMS Resources Hub\u003c\/a\u003e.\u003c\/p\u003e","brand":"HMS","offers":[{"title":"20mm","offer_id":52083468861723,"sku":"HMS_HB_1","price":22.49,"currency_code":"USD","in_stock":true},{"title":"22mm","offer_id":52083468894491,"sku":"HMS_HB_2","price":22.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1018\/3960\/1947\/files\/HAAS_4.png?v=1778338812"},{"product_id":"perforated-rally-leather-strap","title":"HMS Perforated Rally Italian Leather Watch Strap","description":"\u003cp\u003eCrafted from Italian top grain leather with a perforated rally finish, this leather watch strap draws on classic motorsport driving glove design.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eITALIAN TOP GRAIN, PERFORATED RALLY FINISH\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe carefully placed perforations lighten the strap's visual weight while sharpening its racing aesthetic. Crafted from Italian top grain leather, it's comfortable from the first wear and develops richer character as it ages.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWHY YOU'LL LOVE IT\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eQuick-release spring bars — swap straps in seconds, no tools needed\u003c\/li\u003e\n\u003cli\u003ePremium stainless steel buckle\u003c\/li\u003e\n\u003cli\u003eHigh-grade strap lining for a soft, comfortable wear\u003c\/li\u003e\n\u003cli\u003eHigh-quality linen thread stitching\u003c\/li\u003e\n\u003cli\u003eHand-finished edge with edge-paint detailing\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003ePERFECT FOR\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eChronographs\u003c\/li\u003e\n\u003cli\u003eRacing and sports watches\u003c\/li\u003e\n\u003cli\u003eVintage-inspired pieces\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eSIZE GUIDE\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eNot sure which size fits? Measure your wrist and match it to the lug width and suggested wrist circumference range below (when paired with a 44mm watch case). Actual fit may vary slightly depending on your watch case size. Please measure before ordering.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFor 20mm Lug Width\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\u003cli\u003eSize: M | Suggested Wrist Circumference: 16.5–20.0cm\u003c\/li\u003e\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eFor 22mm Lug Width\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\u003cli\u003eSize: M | Suggested Wrist Circumference: 16.5–20.0cm\u003c\/li\u003e\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eLEARN MORE\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eDiscover more leather guides and watch strap knowledge in the \u003ca href=\"https:\/\/hms.watch\/pages\/resources\" target=\"_blank\" rel=\"noopener\"\u003eHMS Resources Hub\u003c\/a\u003e.\u003c\/p\u003e","brand":"HMS","offers":[{"title":"20mm","offer_id":52099167256859,"sku":"HMS_Racing_1","price":20.99,"currency_code":"USD","in_stock":true},{"title":"22mm","offer_id":52099167289627,"sku":"HMS_Racing_2","price":20.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1018\/3960\/1947\/files\/69ce55f8443a104a93894a6a_StrapRacingBR01-p-500.png?v=1776969614"},{"product_id":"barenia-calfskin-pilot-strap","title":"HMS Barenia Calfskin Leather Pilot Watch Strap – HAAS, France","description":"\u003cp\u003eCrafted from Barenia calfskin by the HAAS tannery in France, this leather pilot watch strap pairs a refined French chrome-and-oil tannage with a bold, aviation-inspired design. Straight-cut at the lugs with minimal taper, it delivers a commanding presence on the wrist.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBARENIA — HAAS TANNERY (FRANCE)\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eBarenia calfskin is produced by the HAAS tannery in France, long favoured by luxury leather goods makers. Chrome-and-vegetable combination tanned, then lightly treated with oils, it has a smooth, supple texture and a natural sheen, with the oil treatment also lending a degree of water resistance rarely found in fully vegetable-tanned leathers.\u003c\/p\u003e\u003cp\u003eStructurally flexible yet resilient, it's comfortable for extended wear and ages gracefully, enriching in colour and character over time.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDEVELOPS CHARACTER OVER TIME\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eLike a fine pair of leather boots, Barenia calfskin develops a unique patina through daily wear. Every strap ages differently, creating a look that's entirely your own.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWHY YOU'LL LOVE IT\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eQuick-release spring bars — swap straps in seconds, no tools needed\u003c\/li\u003e\n\u003cli\u003ePremium stainless steel buckle\u003c\/li\u003e\n\u003cli\u003eHigh-grade strap lining for a soft, comfortable wear\u003c\/li\u003e\n\u003cli\u003eHigh-quality linen thread stitching\u003c\/li\u003e\n\u003cli\u003eHand-finished edge with edge-paint detailing\u003c\/li\u003e\n\u003cli\u003eChrome-and-vegetable combination tanned French calfskin\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003ePERFECT FOR\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003ePilot watches\u003c\/li\u003e\n\u003cli\u003eDress watches\u003c\/li\u003e\n\u003cli\u003eVintage-inspired pieces\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eSIZE GUIDE\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eNot sure which size fits? Measure your wrist and match it to the lug width and suggested wrist circumference range below (when paired with a 44mm watch case). Actual fit may vary slightly depending on your watch case size. Please measure before ordering.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFor 20mm Lug Width\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\u003cli\u003eSize: M | Suggested Wrist Circumference: 15.5–19.0cm\u003c\/li\u003e\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eFor 22mm Lug Width\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\u003cli\u003eSize: M | Suggested Wrist Circumference: 15.5–19.0cm\u003c\/li\u003e\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eLEARN MORE\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eDiscover more leather guides and watch strap knowledge in the \u003ca href=\"https:\/\/hms.watch\/pages\/resources\" target=\"_blank\" rel=\"noopener\"\u003eHMS Resources Hub\u003c\/a\u003e.\u003c\/p\u003e","brand":"HMS","offers":[{"title":"20mm","offer_id":52231886209307,"sku":"HMS_PSY02","price":20.99,"currency_code":"USD","in_stock":true},{"title":"22mm","offer_id":52231886340379,"sku":"HMS_PSY03","price":20.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1018\/3960\/1947\/files\/HAASPilot_TP_1_3b8da80b-7184-4d80-9a06-47beb947e3e7.png?v=1779186939"},{"product_id":"missouri-full-grain-pilot-strap","title":"HMS Missouri Full-Grain Leather Pilot Watch Strap – Perla Azzurra, Italy","description":"\u003cp\u003eCrafted from full-grain Missouri leather by La Perla Azzurra in Tuscany, this leather pilot watch strap brings traditional Italian vegetable tanning to a bold, aviation-inspired design. Straight-cut at the lugs with minimal taper, it delivers a commanding presence on the wrist.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eMISSOURI — LA PERLA AZZURRA (ITALY)\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eNestled in the heart of Tuscany, the renowned La Perla Azzurra tannery has been a pioneer of traditional vegetable tanning since 1967. Their world-class Missouri leather is celebrated for its rich, supple texture, captivating natural grain, and exceptional durability. Infused with natural oils and waxes, this premium leather boasts a luxurious, tactile feel and develops a breathtaking, personalised patina that grows more beautiful with every wear.\u003c\/p\u003e\u003cp\u003eProduced under the Pelle Conciata al Vegetale in Toscana designation — Tuscany's protected geographical indication for traditional vegetable-tanned leather — and as a founding member of the Italian Vegetable-Tanned Leather Consortium, La Perla Azzurra's hot-stuffed vachetta is prized by artisans and watchmakers alike for its balance of structure and comfort.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDEVELOPS CHARACTER OVER TIME\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eLike a fine pair of leather boots, full-grain leather develops a unique patina through daily wear. Every strap ages differently, creating a look that's entirely your own.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWHY YOU'LL LOVE IT\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eQuick-release spring bars — swap straps in seconds, no tools needed\u003c\/li\u003e\n\u003cli\u003ePremium stainless steel buckle\u003c\/li\u003e\n\u003cli\u003eHigh-grade strap lining for a soft, comfortable wear\u003c\/li\u003e\n\u003cli\u003eHigh-quality linen thread stitching\u003c\/li\u003e\n\u003cli\u003eHand-finished edge with edge-paint detailing\u003c\/li\u003e\n\u003cli\u003eVegetable-tanned full-grain Italian leather — Pelle Conciata al Vegetale in Toscana\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003ePERFECT FOR\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003ePilot watches\u003c\/li\u003e\n\u003cli\u003eFlieger watches\u003c\/li\u003e\n\u003cli\u003eField watches\u003c\/li\u003e\n\u003cli\u003eAviation chronographs\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eSIZE GUIDE\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eNot sure which size fits? Measure your wrist and match it to the lug width and suggested wrist circumference range below (when paired with a 44mm watch case). Actual fit may vary slightly depending on your watch case size. Please measure before ordering.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFor 20mm Lug Width\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\u003cli\u003eSize: M | Suggested Wrist Circumference: 15.5–19.0cm\u003c\/li\u003e\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eFor 22mm Lug Width\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\u003cli\u003eSize: M | Suggested Wrist Circumference: 15.5–19.0cm\u003c\/li\u003e\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eLEARN MORE\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eDiscover more leather guides and watch strap knowledge in the \u003ca href=\"https:\/\/hms.watch\/pages\/resources\" target=\"_blank\" rel=\"noopener\"\u003eHMS Resources Hub\u003c\/a\u003e.\u003c\/p\u003e","brand":"HMS","offers":[{"title":"20mm","offer_id":52231951581467,"sku":"HMS_L34AW","price":20.99,"currency_code":"USD","in_stock":true},{"title":"22mm","offer_id":52231951614235,"sku":"HMS_L35AW","price":20.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1018\/3960\/1947\/files\/LaPerlaAzzurraMissouripilot_TP_3.png?v=1779188645"}],"url":"https:\/\/hms.watch\/collections\/featured-collection.oembed","provider":"HMS","version":"1.0","type":"link"}